World Association of Eye Hospitals Annual
conference
Seven AI projects from around the world
The brief
The World Association of Eye Hospitals is the global association of eye hospitals. Every year, different hospitals from around the world host the annual meeting.
My main duty was to be in charge of all digital channels, the creation of digital and print elements.
Main objectives
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Lead designer and content co-ordinator responsible for creating the joint brand identity. The branding was used across digital and print assets such as on social media platforms, websites, posters, banners, merchandising and even a Gobo!
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To promote the London 2019 annual meeting through the use of several different media such as video, social media and event branding.
Techniques, tools and process used
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Adobe Photoshop
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Social media campaign
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Project management
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Live tweeting from the event
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Research
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Creative direction
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Filming and editing
Optometry Today
The four day event was covered by Optometry Today:
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