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Eye Journal and
Eye News Magazines
Initial design sketches
Wireframes
Final print designs
The brief
To promote the profile of Moorfields Eye Hospital training courses for medical staff in the UK and around the world. I was tasked to work with the Learning and Development department at Moorfields Eye Hospital to create highly engaging printed adverts.
Techniques, tools and process used
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Adobe Photoshop
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Adobe InDesign
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Sketch
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Wireframe development
Main objectives
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To create a series posters to advertise courses being held by Moorfields Eye Hospital.
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Create only black and white adverts.
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Have a clear call to action.
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To boost engagement, a QR code was added on to the adverts. This permitted quick access to booking courses through the use of mobile devices.
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