The brief

Working together with Eye Health UK, Fight for Sight and the RNIB was a week-long campaign, aiming to promote the importance of eye health and the need for regular sight tests for all.

I chose to utilise the method of infographics which works extremely well on social media and is able to spread messages quickly and can have a big impact on people. Each of the seven infographics used simple bright colours combined with easy icons designed to link to different eye conditions.

Techniques, tools and process used

• Adobe Photoshop

• Adobe Illustrator

• Social media campaign 

Main objectives 

1. To come up with a new way of educating the public about this national campaign. 
    

2. Ensured patients who have visually impairment can still use the infromation being posted.